Dan Lykken VP Sales & Marketing, Sales Operations - building high performance sales organizations…
Expertise managing the following marketing frameworks in Fortune 500 as well as early-stage companies:

Pragmatic Marketing Framework
- Market Analysis
- Quantitative Analysis
- Product Strategy
- Product Planning
- Program Strategy
- Sales Readiness
- Channel Support

The Chasm Group:
Technology Adoption Lifecycle

Stage-Gate Product Development
-Product Innovation Strategy
- what markets
- what products
- what technologies
- Leading Stage-Gate process within
an organization.
Experience successfully deploying critical marketing frameworks for creating, building out and launching new products into the marketplace.

I have deployed the “Pragmatic Marketing” Framework” (see figure 1), a proven process to quickly build out all aspects or your marketing program from the strategy to tactical implementation. Click: Pragmatic Marketing Framework to learn more about the this methodology.
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Geoffrey Moore introduced corporations to the “Technology Adoption Lifecycle” (TALC - see Figure 2). TALC is one strategy I have deployed for introducing discontinuous innovations into the marketplace. This proven methodology is used by many of Fortune 500 companies as well as early-stage organizations. TALC is used to shape your marketing and sales messages as you go-to-market and transition from from the early market “Crossing the Chasm” to the mainstream marketplace where momentum and huge profits are made.

Please also refer to the Sales Operations links for more marketing insights.
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