What follows in the Sales Ops subpages are tools, methodologies and processes AUTHORED and COPYRIGHTED by Dan Lykken and the team at Meridian Venture Catalyst as a part of their services to help companies navigate the critical business transition from the "product phase" to the "business phase" and reduce time-to-market.
Strategic Position (AUTHORED and COPYRIGHTED by Dan Lykken and the team at Meridian Venture Catalyst)
A Strategic Position is the foundation for building a position of market leadership. It drives the company’s strategy and unifies all company actions toward a single strategic goal.
The Strategic Position IDENTIFIES THE CUSTOMER and ARTICULATES THE VALUE PROPOSITION in language that the customer immediately understands at both a rational and an intuitive level. A great Strategic Position places the value proposition in context relative to alternate solutions and competitors. And a great Strategic Position clarifies product strategy in the context of a larger vision. The Strategic Position Architecture details the components of the Strategic Position (see chart directly below).