Dan Lykken
VP Sales & Marketing, Sales Operations - building high performance sales organizations…
What follows in the Sales Ops subpages are tools, methodologies and processes AUTHORED and COPYRIGHTED by Dan Lykken and the team at Meridian Venture Catalyst as a part of their services to help companies navigate the critical business transition from the "product phase" to the "business phase" and reduce time-to-market.
Strategic Position (AUTHORED and COPYRIGHTED by Dan Lykken and the team at Meridian Venture Catalyst)
A Strategic Position is the foundation for building a position of market leadership. It drives the company’s strategy and unifies all company actions toward a single strategic goal.
The Strategic Position IDENTIFIES THE CUSTOMER and ARTICULATES THE VALUE PROPOSITION in language that the customer immediately understands at both a rational and an intuitive level. A great Strategic Position places the value proposition in context relative to alternate solutions and competitors. And a great Strategic Position clarifies product strategy in the context of a larger vision. The Strategic Position Architecture details the components of the Strategic Position (see chart directly below).
Strategic Position (AUTHORED and COPYRIGHTED by Dan Lykken and the team at Meridian Venture Catalyst)
A Strategic Position is the foundation for building a position of market leadership. It drives the company’s strategy and unifies all company actions toward a single strategic goal.
The Strategic Position IDENTIFIES THE CUSTOMER and ARTICULATES THE VALUE PROPOSITION in language that the customer immediately understands at both a rational and an intuitive level. A great Strategic Position places the value proposition in context relative to alternate solutions and competitors. And a great Strategic Position clarifies product strategy in the context of a larger vision. The Strategic Position Architecture details the components of the Strategic Position (see chart directly below).
