Sales Planning (AUTHORED and COPYRIGHTED by Dan Lykken and the team at Meridian Venture Catalyst)

Sales Planning is focused on developing a sales process and a sales organization that is capable of extracting the maximum value from its targeted customers. This sales process will be repeatable, manageable, measurable, and capable of attaining the necessary sales revenue in support of the company’s growth plan. Development of this sales process and sales organization consists of the following components.